CEIR Research

The Center for Exhibition Industry Research proves the effectiveness and efficiency of exhibitions as a primary marketing medium through research studies.

For 30 years, CEIR has been highlighting the importance of exhibitions in today's business environment. CEIR's goal is to promote the image, value and growth of exhibitions. This is accomplished through producing primary research studies that prove the effectiveness and efficiency of exhibitions as a marketing medium. Those findings are then incorporated within a targeted, ongoing promotional campaign.

Nancy Hasselback"Research is vital to the future of the exhibition business. We need to know how our customers perceive exhibitions, how the behave, how often they attend and why, and we need to know how to market to them."


- Nancy Hasselback, CEO, Diversified Communications






CEIR houses the world's largest collection of primary, exhibition-related research studies. Hundreds of reports are available to help you better understand the world of face-to-face marketing.

Click here to submit your show's data for inclusion in the CEIR Index.