Promotion

Promoting the value of an industry can be costly, and EIF must reach the correct target audience to reinforce the value proposition of face-to-face marketing.  As additional resources are secured, EIF will have a greater opportunity to bring more attention to the industry by quantifying its impact.  

EIF is working with several organizations to promote the exhibition and events industry to . To date EIF has:

  • Supported the development of the “At the Show” video promoting best practices for maximum exhibitor ROI
  • Additionally, a presentation was developed by SISO and jointly funded by EIF.  It is to help industry stakeholders, when asked to present information about the industry to classrooms and organizations outside of the industry.

Jim Rooney“The Massachusetts Convention Center Authority and our venues consider EIF a vital organization that allows us to stay ahead of the game when it comes to the convention and meeting industry. In supporting EIF, we benefit not only from their extensive knowledge-base but ensure that we are listening to the industry, and they are listening to us.”  - James E. Rooney, Executive Director, Massachusetts Convention Center Authority