Resources

The Exhibition Industry Foundation (EIF) is dedicated to providing exhibitions and events stakeholders with comprehensive resources in the areas of research, education and promotion to help ensure their success.  Please visit the resources web pages on this site for new and archived information.  In an effort to continuously improve these offerings we encourage you to communicate with us about your needs as well as share any relevant information (other links, upcoming events, reports, data, etc.) by emailing us at info@exhibitionfoundation.org.  New resources are being added regularly so please check back often!

Margaret Pederton

EIF not only makes sense, but offers the ideal platform to unite our industry which enables us to make a collective investment in our future.  The more we support EIF, the more we can expect in return.

- Margaret Pederson, president, Amirexx, LLC

Understanding the Needs of the Industry

EIF recently commissioned a thorough assessment of key industry stakeholders, and the following topics were identified as overarching needs.
  1. Data that quantifies the value proposition of exhibitions for attendees, exhibitors, host communities and show-organizers, as well as data that identifies trends to enhance overall ROI
  2. Strategies to reach marketing decision makers with data that reinforces exhibitions and events as one of the premiere marketing mediums then leveraging the data to drive greater attendance from both attendees and exhibitors
  3. A model that becomes the industry standard for measuring an exhibition and event's economic impact on its host city
  4. Workforce development for the exhibitions and events industry
  5. Strategies to engage younger audiences in attending exhibitions and events
  6. Research on how to deliver greater marketing value through extending the life and reach of a show by using technology and viral marketing such as social networking
Based on this feedback, EIF can be proactive and focus on funding for needs that are consistent with its core goals of supporting research, education and promotion.

Support the Industry and Use These Tools:


Reciprocity Partners: