Exhibition Industry Promotion Campaign Society of Independent Show Organizers (SISO)Promotion
IAEE has developed the Exhibition & Event Promotion Campaign in an effort to provide print-ready material for easy access to those who would like to promote their show, as well as the industry as a whole, in their show's promotional and marketing collateral.
A case study is currently underway to begin promoting trade shows in the marketing curriculum of academic institutions. Additionally, a presentation was developed by SISO and jointly funded by the Exhibit Industry Foundation. It is to help SISO members and others in the industry when they are asked to present information about the industry to college classes and other meetings for organizations including Chambers of Commerce and Rotary Club. Click here to download the presentation.
